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This thriving enterprise is the centre of the booming business that is Irwin Inc, reminiscent of the headquarters of a quasi-religious cult. All those uniformed attendants radiating a sense of higher purpose. The constant exhortations to protect animals and save the planet. The deification of the fallen leader. The anointing of Bindi as his successor. The Croc Hunter’s daughter may get a kick out of showbiz, but she says her real goal is to spread "the message" and carry on Steve’s work. "We’re not actors or anything like that," she says earnestly. "We’re teachers! We teach people about conservation." A pause. "I think I’d rather be known as a conservationist than a supermodel or anything like that." At the US Nickelodeon awards, Bindi presented the award for best male singer to the teen idol Justin Timberlake.
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